The marketing consulting industry is filled with skilled professionals who help businesses achieve sustainable growth. However, it also has its share of unethical operators, often referred to as “snake oil salesmen,” who make exaggerated promises, fail to deliver meaningful results and damage the industry’s reputation as a whole. These unscrupulous marketing consultants prey on businesses […]
Author: Benzion Belfon
How Much Should a Seasoned Marketing Consultant Cost in Ontario, Canada?
When an Ontario business owner is considering hiring a seasoned marketing consultant, one of the first questions that often comes up is, “How much should a marketing consultant cost?” Understanding the value and cost of a skilled consultant can make all the difference in growing your business and ensuring a solid return on investment (ROI). […]
Managing Your Reputation Online
Handling Negative Reviews on GoogleMyBusiness Recently, I asked someone about a specific business’s reputation, and they said that this company that I inquired about had “a pretty good reputation, about a fifty-fifty reputation with their customers,” meaning that 50% thought positive of the business and that 50% thought poorly of them. I replied that that […]
Making Your Database Work for You
All too often, business owners fail to recognize the marketing value of their database. It can be a lot more than a glorified Rolodex to simply reference customer information. It’s much more than that and can be an invaluable source for all of your marketing communications. It can be used for so much more, including; […]
Why Hire a Marketing Consultant?
Ok, so I might seem a bit biased in doing a blog post about why hiring a marketing Consultant makes good sense, but the truth is that it does. It’s common for many business owners (myself included) to try to be an expert in everything and do everything themselves. But the truth is that none […]