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How to Identify Unscrupulous Marketing Consultants and Avoid “Snake Oil Salesmen”

The marketing consulting industry is filled with skilled professionals who help businesses achieve sustainable growth. However, it also has its share of unethical operators, often referred to as “snake oil salesmen,” who make exaggerated promises, fail to deliver meaningful results and damage the industry’s reputation as a whole. These unscrupulous marketing consultants prey on businesses […]

How Much Should a Seasoned Marketing Consultant Cost in Ontario, Canada?

When an Ontario business owner is considering hiring a seasoned marketing consultant, one of the first questions that often comes up is, “How much should a marketing consultant cost?” Understanding the value and cost of a skilled consultant can make all the difference in growing your business and ensuring a solid return on investment (ROI). […]